What is media asset management?
Media Asset Management (MAM) was an evolution in digital asset management. Coined as DAM tools that focus on the management of image and video assets.
As such, MAM platforms are designed to accommodate large file sizes, and first came into popular use in broadcast media, becoming more widespread as the digital age made the storage and sharing of large media files more commonplace.
Over the past decade, many customers have implemented media asset management work-groups and systems across the media life-cycle, from ingest and production to transmission.
But building on those early initiatives and moving towards an integrated media enterprise can deliver significant additional benefits.
Let’s have a look at these benefits.
Benefits of media asset management
1. Multi-platform distribution
It deals with the nitty-gritty low-level processes that are associated with the running of any system – facilitating in storage, management, and access to digital data besides streamlining creation and distribution.
MAM was created to assist in video production and still serves best in rich media content management work-flows. So, it ensures production and multi-platform distribution combined into a single, file-based work-flow.
Moreover, it reduces distribution time and improves the quality of the end product
2. Streamlined work order management and resource scheduling
It is a well-suited solution for broadcast, television producers and government agencies, to media institutions, sports networks, and brands – virtually anyone building libraries of digital content.
In most environments, the overwhelming amount of content cannot be ingested and organized properly.
The goal of all of them remains the same however multifaceted the requirements might be: the safe, scalable archiving of video and media files, with easy, efficient and reliable access.
3. Great efficiency booster than ensures zero error
An effective MAM implementation can certainly reduce errors, manual processes, and costs with just-in-time retrieval of material from MAM.
From ingesting to play-out and archiving, the tool is used to manage, review, process, and publish the content , enabling broadcasters to improve upon creativity, boost efficiency, and lower the cost of operations.
It makes access to material democratized and not just confined to a library with requisite access to anyone with the required rights.
4. Enables aggregator to track the material
MAM vendors and aggregators can track the material they are bringing on their platform such as licenses and cross-index material from various sources, which helps users find what they're looking for.
The MAM should be planned to cater to functional needs and offer a standard procedure to merge the content archival at all locations. It offers dramatically improved location-independent work-flows.
5. Stand out of the rest owing to its resourcefulness
With effective cloud-based media asset management, the content becomes the center of the business. Visualizing the content supply chain allows users and stakeholders to access content anytime, anywhere, and virtually on any device.
MAM systems have rapidly evolved to handle the increasing volumes of content, users, and playout platforms. With such an extent of rapid digitization, MAM with its resourcefulness, fits the expanding digital world perfectly.
Summary
Media asset management techniques can significantly reduce operational costs, improve efficiency, and position organizations for growth in a demanding market.
With the recognition that only managed assets have real long-term value, it becomes even more important to understand how to scope, design and implement a comprehensive media asset management initiative.
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