What is a content aggregator?
A content aggregator is an entity that pulls together web content, applications or both from online sources for reuse or resale. It's a means of curating content.
It is a site that gathers content from different sources online and puts it in one easy-to-find place.
For instance, content aggregator news sites gather news stories from several sources and distribute them to their viewers. These sites can collect news articles, social media posts, images, and videos.
The data collected can be based on many things, depending on the channel or platform it's pulling from.
1. A certain hashtag
2. A certain user account
3. A keyphrase
4. A channel
5. A playlist
Let’s discuss the tips to use this tool efficiently in order to take your website to incredible heights.
Tips for Aggregating Content Effectively
1. Check the credibility of the sources
Before aggregation, double check the credibility of the content and the source as you will not want to provide your readers with a content that holds wrong information. So, ensure that you aggregate content from sites that can be trusted.
Spot check a few pieces of content to ensure the content is correct, current and any links work correctly. You can also check the domain authority to see if the source is credible.
2. Add more value to the content
If you wish to ace the job of content aggregator, you need to follow the thumb rule and that is to add more value or information to the existing content.
When it comes to aggregating content from other sites, the pros know that there’s no point just copying their competitors. If everyone’s gathering their content from the same source then there’s no reason to pick any one site over another.
You need a point of difference. A great way to establish that point of difference is to seek out a more powerful aggregation tool.
3. Don’t forget to make it SEO approved
Content makes no profit in the digital world until it is SEO approved. You must create an article that abides by all the rules of SEO so as to get a higher rank on SERP.
The content you collect might not have proper SEO. It is your job as a content aggregator to optimize the content you collect so that it can be found conveniently.
This is another reason to be conscious about the sources you use. Credible sources are often SEO optimized, which makes your job easier.
4. Don’t forget to give credits where essential
Escaping from giving credits is not a good practice and you must get rid of it as soon as possible. Moreover, this will enable your readers to get more information from the original authors and publications.
If you don't give credit, this is plagiarism and Google can and will penalize your site for it. You want to stay in Google's good graces or all this effort will be for nothing.
So, never take shortcuts on this one.
Summary
Being a content aggregator is not as easy as it looks like. It is an art that demands deep research and optimum writing skills. So, don’t take it frivolously and do your best to make your reader stay at your site for a longer time.
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